Department: ECONOMIA Y ADMINISTRACION DE EMPRESAS

Center: FACULTAD DE CIENCIAS ECONÓMICAS Y EMP.

Area: Marketing and Market Research

Research group: ESTRATEGIAS DE MARKETING DIGITAL

Was part of these groups:

Email: smolinillo@uma.es

Doctor by the Universidad de Málaga with the thesis Centro comerciales de área urbana. Especial referencia a las relaciones con entidades laterales 2000. Supervised by Dr. Francisca Parra Guerrero.

Sebastian Molinillo is a Professor of Marketing at the University of Malaga (Spain). His key research interests lie in consumer behaviour, the internet, technology adoption, and brand management. His work has been published in journals such as Journal of Business Research, Journal of Strategic Information Systems, Technological Forecasting & Social Change, Computers in Human Behavior, Psychology & Marketing, Tourism Management, Journal of Retailing and Consumer Services. He collaborates as Assistant Editor of the Tourism Review journal and sits on the Editorial Boards of various research journals, including Psychology & Marketing and the International Journal of Market Research. He is the vice-president of the Spanish Marketing Association AEMARK. He was appointed Deputy Vice-Chancellor at the University of Malaga (2004-2012) and a visiting research fellow at the University of Portsmouth (2018-2019), Reading (2014-2015), Greenwich University (2014-2015), Oxford Brookes University (2012-2014), University of Havana (2001) and University of Pierre Mendes France (1998). Professor Molinillo was selected in 2023 and 2024 as one of the world’s top 2% most influential scientists by the University of Stanford.