Publications (138) SEBASTIAN MOLINILLO JIMENEZ publications

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2025

  1. BCS Data: From analysis to action - high-impact digital marketing strategies in the saas market

    Cases on Effective Digital Marketing for Competitive Organizations (IGI Global), pp. 1-42

  2. Deciphering the Mind of the CEO: Is Artificial Intelligence a Valuable Investment in Customer Acquisition?

    International Journal of Human-Computer Interaction

  3. Influence of individual and social values on customer engagement in luxury thermal spa hotels: The mediating roles of perceived justice and brand experience

    Tourism and Hospitality Research, Vol. 25, Núm. 1, pp. 90-103

2024

  1. Consumer Behaviour and Mobile Payments in the Point of Sale: Exploring the Determinants of Intention to Adopt It

    International Journal of Human-Computer Interaction, Vol. 40, Núm. 18, pp. 5350-5372

  2. Decodificando patrones del consumo cultural en Chile: un recorrido multidimensional de 13 años

    Desde el consumidor hasta la estrategia: marketing y sostenibilidad en la encrucijada del cambio (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 97-117

  3. Effect of Social Identification on Esports Viewers Behaviours

    International Journal of Human-Computer Interaction

  4. Effects of the spectator's emotional attachment to esports players on the sponsoring brand

    Academia Revista Latinoamericana de Administracion, Vol. 37, Núm. 4, pp. 513-528

  5. Experiencia del consumidor en un supermercado virtual: efectos en la actitud e intención de compra

    Desde el consumidor hasta la estrategia: marketing y sostenibilidad en la encrucijada del cambio (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 31-46

  6. Impact of virtual reality experiences on destination image and visit intentions: the moderating effects of immersion, destination familiarity and sickness

    International Journal of Contemporary Hospitality Management, Vol. 36, Núm. 11, pp. 3607-3627

  7. Neurotourism Insights: Eye Tracking and Galvanic Analysis of Tourism Destination Brand Logos and AI Visuals

    Tourism & Management Studies, Vol. 20, Núm. 3, pp. 53-78

  8. Smart or sustainable? Toward smart tourism cities that deliver at both levels

    Handbook on Sustainable Urban Tourism (Edward Elgar Publishing Ltd.), pp. 159-177

  9. The effects of esports viewers’ customer experience on intention to purchase sponsoring brands: the mediating role of social identification

    Marketing Intelligence and Planning

  10. Understanding destination brand experience through data mining and machine learning

    Journal of Destination Marketing and Management, Vol. 31

  11. Understanding users’ willingness to travel on autonomous buses: The moderating effect of experience

    Journal of Retailing and Consumer Services, Vol. 81

2023

  1. Brand personality: Current insights and future research directions

    Journal of Business Research, Vol. 166

  2. Exploring the antecedents of customers’ willingness to use service robots in restaurants

    Service Business, Vol. 17, Núm. 1, pp. 167-193

  3. Extension and Validation of A Novel Destination Brand Equity Model

    Journal of Travel Research, Vol. 62, Núm. 6, pp. 1257-1276

  4. How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence

    Journal of Interactive Marketing, Vol. 58, Núm. 4, pp. 380-399

  5. Impact of perceived value on intention to use voice assistants: The moderating effects of personal innovativeness and experience

    Psychology and Marketing, Vol. 40, Núm. 11, pp. 2272-2290

  6. Tourism marketing in a metaverse context: the new reality of European museums on meta

    Museum Management and Curatorship, Vol. 38, Núm. 4, pp. 468-489