Publications (149) Sebastián Molinillo publications

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2026

  1. AI Hallucinations in Tourism: How Errors Impact Consumer Trust and Recommendation Acceptance

    Journal of Consumer Behaviour, Vol. 25, Núm. 2, pp. 923-938

  2. Effects of Product Type on Persuasion Mechanisms of Human and Virtual Influencers

    International Journal of Consumer Studies, Vol. 50, Núm. 1

2025

  1. Artificial Intelligence in Public Urban Transport: Insights and Emerging Trends

    Transportation Research Record

  2. BCS Data: From analysis to action - high-impact digital marketing strategies in the saas market

    Cases on Effective Digital Marketing for Competitive Organizations (IGI Global), pp. 1-42

  3. Deciphering the Mind of the CEO: Is Artificial Intelligence a Valuable Investment in Customer Acquisition?

    International Journal of Human-Computer Interaction, Vol. 41, Núm. 20, pp. 13256-13273

  4. Effect of Social Identification on Esports Viewers Behaviours

    International Journal of Human-Computer Interaction, Vol. 41, Núm. 15, pp. 9262-9273

  5. From perception to decision: key factors influencing destination choice explored-insights from ANN and SEM comparative analysis

    Journal of Travel and Tourism Marketing, Vol. 42, Núm. 5, pp. 645-664

  6. Generative Engine Optimization

    Encyclopedia of Artificial Intelligence in Marketing (Springer Nature Switzerland)

  7. Influence of individual and social values on customer engagement in luxury thermal spa hotels: The mediating roles of perceived justice and brand experience

    Tourism and Hospitality Research, Vol. 25, Núm. 1, pp. 90-103

  8. Levelling up esports research: Mapping the past, present, and future of a thriving digital arena

    Performance Enhancement and Health, Vol. 13, Núm. 4

  9. Navigating the future of brand experience: insights from bibliometric analysis

    Spanish journal of marketing-ESIC, Vol. 29, Núm. 4

  10. Neuroturismo: revolucionando el marketing de destinos turísticos

    UniBusiness AEMARK TRANSFERENCIA DE MARKETING UNIVERSIDAD-EMPRESA (vol. 2) (ESIC Editorial), pp. 38-44

  11. The effects of esports viewers’ customer experience on intention to purchase sponsoring brands: the mediating role of social identification

    Marketing Intelligence and Planning, Vol. 43, Núm. 4, pp. 857-875

  12. Unveiling economic barriers to cultural consumption in Chile: insights from SHAP analysis and predictive modeling

    Academia Revista Latinoamericana de Administracion, Vol. 38, Núm. 1, pp. 53-73

2024

  1. Consumer Behaviour and Mobile Payments in the Point of Sale: Exploring the Determinants of Intention to Adopt It

    International Journal of Human-Computer Interaction, Vol. 40, Núm. 18, pp. 5350-5372

  2. Decodificando patrones del consumo cultural en Chile: un recorrido multidimensional de 13 años

    Desde el consumidor hasta la estrategia: marketing y sostenibilidad en la encrucijada del cambio (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 97-117

  3. Effects of the spectator's emotional attachment to esports players on the sponsoring brand

    Academia Revista Latinoamericana de Administracion, Vol. 37, Núm. 4, pp. 513-528

  4. Experiencia del consumidor en un supermercado virtual: efectos en la actitud e intención de compra

    Desde el consumidor hasta la estrategia: marketing y sostenibilidad en la encrucijada del cambio (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 31-46

  5. Impact of virtual reality experiences on destination image and visit intentions: the moderating effects of immersion, destination familiarity and sickness

    International Journal of Contemporary Hospitality Management, Vol. 36, Núm. 11, pp. 3607-3627

  6. Neurotourism Insights: Eye Tracking and Galvanic Analysis of Tourism Destination Brand Logos and AI Visuals

    Tourism & Management Studies, Vol. 20, Núm. 3, pp. 53-78