Department: ORGANIZACION DE EMPRESAS Y MARKETING

Center: FACULTAD DE CIENCIAS ECONÓMICAS Y EMP.

Institute: INSTITUTO ANDALUZ DE INVESTIGACION E INNOVACIÓN EN TURISMO (IATUR)

Universidad: University of Málaga

Area: Marketing and Market Research

Email: mjcarrasco@uma.es

Disponible para contactar con medios ( prensa / radio / tv )

Doctor by the Universidad de Málaga with the thesis Emociones, satisfacción y las repercusiones en el wom. Propuesta de un modelo como herramienta de promoción de un destino turístico 2011. Supervised by Dr. Benjamín Alcázar Martínez.

María Jesús Carrasco-Santos, PhD, is affiliated with the Department of Business Organization and Marketing at the University of Málaga and is a researcher at the Andalusian Institute for Research and Innovation in Tourism (IATUR). Her academic and research activity focuses on tourism innovation, immersive technologies, digital wellbeing, marketing, and experiential environments, with particular interest in the application of Virtual Reality and emerging technologies within tourism and wellbeing-oriented contexts. She has participated in interdisciplinary research projects involving tourism, communication, education, and digital innovation, collaborating with researchers from both tourism and healthcare-related fields. Her work explores the emotional, experiential, and behavioural dimensions of immersive technologies and their applications beyond traditional tourism-consumption environments. She has published in international journals related to tourism, communication, and innovation, including Tourism Management, Current Issues in Tourism, and Tourism & Management Studies. Her research activity also includes participation in scientific conferences, academic dissemination activities, and collaborative initiatives linked to tourism innovation and digital transformation.

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