Department: ORGANIZACION DE EMPRESAS Y MARKETING

Center: FACULTAD DE CIENCIAS ECONÓMICAS Y EMP.

Universidad: University of Málaga

Area: Business Management

Research group: IMPLANTACION DE LAS ESTRATEGIAS DE MARKETING EN LAS PYMES

Email: luismaldonado@uma.es

Doctor by the Universidad de Málaga with the thesis Adoption of Artificial Intelligence in Companies A Strategic Analysis from the Top Management Perspective 2025. Supervised by Dr. Ana María Casado Molina, Dr. Juan Pedro Cabrera Sánchez.